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American Apparel

Rebrand & Campaign

Year 3 | American Apparel

Rebranding & Integrated Campaign

How do you take a dysfunctional brand and make it great again? For this project we tackled American Apparel. When controversy and bad PR aren't working anymore, it's time to flip the script and introduce some cutting edge inclusivity.

Original Logo
Brand History
Business Problem
Mind Map
Shared Brand Ideal
SWOT Analysis
New Logo
Mood Board
Main Message
Neutrality & Inclusivity
Neutrality & Inclusivity
Social Media
In Store Experience
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