American Apparel

Rebrand & Campaign

Year 3 | American Apparel

Rebranding & Integrated Campaign

How do you take a dysfunctional brand and make it great again? For this project we tackled American Apparel. When controversy and bad PR aren't working anymore, it's time to flip the script and introduce some cutting edge inclusivity.

© 2018 by Alana Ratcliff-Lake.