Cannes Young Lions
Competition Submission 2019
Client: Climate Action Network
Brief: Get busy Canadians to join the fight against climate change by signing the CAN-Rac pledge to encourage lawmakers
to take meaningful action.
Team: Alana Ratcliff-Lake & Vanessa Costello | FCB Canada
After identifying that a large number of the Canadian population do in fact care about climate change but often feel 'too busy to vote', we attempted to increase the number of pledges that CAN-Rac receive by utilizing a direct and tactile twist. Including the postage-paid pledge as a removable feature within the print ad itself, empowers even the busiest of Canadians joining the battle against carbon emissions.