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Head Shoulders

rebrand & campaign

Year 3 | Head & Shoulders


For this project we were tasked with taking a classic brand and making a new and refreshing image for it. This transmedia campaign and rebranding for Head & Shoulders was an effort to reinvigorate the brand for a modern audience. It's message is self-love and diversity. It also features a make-under webseries with Stacey London and Alicia Keys as a brand spokesperson.

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