Head Shoulders

rebrand & campaign

Year 3 | Head & Shoulders

Rebranding

For this project we were tasked with taking a classic brand and making a new and refreshing image for it. This transmedia campaign and rebranding for Head & Shoulders was an effort to reinvigorate the brand for a modern audience. It's message is self-love and diversity. It also features a make-under webseries with Stacey London and Alicia Keys as a brand spokesperson.

© 2020 by Alana Ratcliff-Lake.