The best thing about jeans is the fact that they'll never outshine you or define you. No matter who you are, you'll be comfortable in your own skin with a great pair of jeans. The best jeans? A well loved pair of Levis, of course. All those rips and scratches are badges of honour recording your story for posterity. Just like you, no pair is like another, your story is unique, your story is YOU. So, find yourself in a pair of Levis. It's easy, just follow the gold stitching.