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Lungs in the air


Role | Art Director

Agency | Performance Art

To show how the health of our lungs is up in the air we developed the #LungsInTheAir: a 4-story floating art sculpture that will travel across the country to help spread the importance of lung health.

As a digital companion to this initiative, we created an interactive, data-based visualizer landing page to further drive home Breathe Lung Association's message.

The sculpture

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We created virtual lungs that reflect your location's Air Quality Health Index (AQHI): a scale calculated based on the major air pollutants found to be the best indicator of health risk – even at low levels of exposure. Help spread the importance of lung health and make air quality a priority for Environment Canada.

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